Comments on: Is Google’s Android The Next Big Thing? http://www.chiatown.com/2009/10/28/is-googles-android-the-next-big-thing/ Technology and Business the way it should be Fri, 28 Oct 2011 13:38:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dr. W http://www.chiatown.com/2009/10/28/is-googles-android-the-next-big-thing/comment-page-1/#comment-105 Dr. W Sun, 29 Nov 2009 17:17:56 +0000 http://www.chiatown.com/?p=133#comment-105 The biggest plus on Android's side is, undoubtedly, #1. AT&T as the only option is suffocating to people who want choices. And just looking at the number of apps for the iPhone, those of us who have an iPhone want choices. What little I've seen of Android's marketing is pretty bad. There is this huge billboard on my commute that says, "In a world full of doesn't, Droid does." Blah. I don't think it is sexy enough, in fact, the marketing is violent rather than sexy. The iPhone is sexy, but Apple needs to remind us how sexy the iPhone is. In looking at Google's marketing effort, I would say their target demo is computer literate people who play MMORPGs (hence the violent ads) and want to write their own apps (Droid does). That's a small, but not insubstantial market. Apple has sort of left that demo out as they have gone mainstream with the iPhone, and their return to marketing the nano with video is a strange move. The biggest plus on Android’s side is, undoubtedly, #1. AT&T as the only option is suffocating to people who want choices. And just looking at the number of apps for the iPhone, those of us who have an iPhone want choices.

What little I’ve seen of Android’s marketing is pretty bad. There is this huge billboard on my commute that says, “In a world full of doesn’t, Droid does.” Blah. I don’t think it is sexy enough, in fact, the marketing is violent rather than sexy. The iPhone is sexy, but Apple needs to remind us how sexy the iPhone is.

In looking at Google’s marketing effort, I would say their target demo is computer literate people who play MMORPGs (hence the violent ads) and want to write their own apps (Droid does). That’s a small, but not insubstantial market.

Apple has sort of left that demo out as they have gone mainstream with the iPhone, and their return to marketing the nano with video is a strange move.

]]> By: Chia http://www.chiatown.com/2009/10/28/is-googles-android-the-next-big-thing/comment-page-1/#comment-104 Chia Thu, 29 Oct 2009 04:41:45 +0000 http://www.chiatown.com/?p=133#comment-104 You do present a good case Mr. Egg for creating apps on the iPhone rather than for Android. Something I thought about but may not have said was that Android's app selection is already larger than the Palm Pre's so you could use that same argument in favor of Android over the Pre. Also, one train of thought would be that developers may think the iPhone market is already saturated and that there is no room for any cool new apps (however, I disagree with that notion...if you've got a good app, you've got a good app). You do present a good case Mr. Egg for creating apps on the iPhone rather than for Android. Something I thought about but may not have said was that Android’s app selection is already larger than the Palm Pre’s so you could use that same argument in favor of Android over the Pre. Also, one train of thought would be that developers may think the iPhone market is already saturated and that there is no room for any cool new apps (however, I disagree with that notion…if you’ve got a good app, you’ve got a good app).

]]> By: Egg http://www.chiatown.com/2009/10/28/is-googles-android-the-next-big-thing/comment-page-1/#comment-103 Egg Thu, 29 Oct 2009 04:31:18 +0000 http://www.chiatown.com/?p=133#comment-103 As a developer, I have an problem with your #3 reason. I want to develop for the iPhone because it has a large customer base. I'd much rather spend sleepless nights debugging tricky code on the iPhone than spending sleepless nights wondering how I can market my app to a tiny Android user base. As a developer, I have an problem with your #3 reason. I want to develop for the iPhone because it has a large customer base. I’d much rather spend sleepless nights debugging tricky code on the iPhone than spending sleepless nights wondering how I can market my app to a tiny Android user base.

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