Apple released their roadmap for the iPhone today, talking about what they plan on doing with it, showing developers what they’ll be able to do with the SDK (it’ll be much better developing apps for the phone istself rather than the web browser), and my two favorite additions to iPhone functionality are 1) adding MS Exchange support to the phone which gives the phone access to most corporate email systems now and 2) the ability to remotely wipe the phone clean of data should it be stolen.
Here’s what I’m really seeing out of this however. Apple releases a wildly popular product with consumers. We’ve come to expect that from Apple. And of course being in the limelight, there are many critical eyes on what Apple releases. “No SDK!” and “No exchange support!” were two biggies that were most often talked about. “The iPhone has no chance going against the BlackBerry without Exchange support.”
What Apple did was genius. They create a simple to use smartphone (with elegant design of course). I don’t even think Apple intended for this to be a BlackBerry competitor. However, they release what they want to release yet leave it flexible enough to add what needs to be added when they hear back from the masses. The masses wanted Exchange support and now each new iPhone will come with it built in. They let the general population do the test marketing and dictate what would be featured in a great product. The first iPhone was no failure by any means, yet after releasing what they wanted for the consumers and then listening to the enterprise wish list, they now have a product for both consumers and business. Genius I say.