I’m still trying to figure out what Microsoft is up to with their latest round of actions. If you haven’t heard of their bid to take over Yahoo (which Yahoo turned down btw) then you may have been out of town or in a coma. You’ll have no shortage of articles and opinions to read on the topic should you decide to find more.
So what’s next? First Microsoft announced that they were acquiring Danger. Danger is the company that designed the Sidekick phones. This morning I read that MS is letting go a number of executives. Ok, big deal. Companies do that all the time. Here’s what I find interesting though. They’re dumping some key execs. Then, in the midst of all that, Pieter Knook who led Microsoft’s mobile division said he’s off to pursue other opportunities and he’ll be replaced by someone who led Microsoft’s marketing efforts for their server and tools group.
Hm. Obviously Microsoft isn’t content with simply being an OS and office suite software provider. Their bid for Microsoft is still intriguing to me, but now this push in the mobile market makes me wonder where their next full-on battle will be.
Some interesting numbers I found. The Blackberry from Research in Motion has 41% of the smart phone market. Next is the iPhone (yes…the iPhone, which has only been on the market for half a year or so) with 28% and then Microsoft pulling in at 21% (I’m still pissy at Palm for screwing up such a good thing. C’mon guys…you’ve got a good platform…work with it).
Perhaps Microsoft is finding itself in unfamiliar territories and is in panic mode, choosing to go on a buying spree. The purchases are different this time though. In the past, Microsoft generally took over a competitor and wiped them out. This time…well, they aren’t number one in the search game (Google). Not number one in the mobile game (number three?!?!?). So it’s time to buy their way into the game and hope they can compete. I’m curious to see what comes out of it all.
I do find it kinda funny though…still going with the purchase route rather than innovate route. Has Microsoft become such a monolith that it’s easier to simply buy a new technology than it is to create? It’s all up in the air, and the web and mobile space is still the wild wild west.